God Save The British Pub
We love beer — it’s one of the best things about being British. And we love pubs. See above. We’re definitely talking pubs here, and not ‘gastropubs’ or ‘country restaurants’. We love establishments where regulars can choose not to eat, if they don’t want to, and tables aren’t all reserved for diners. So when British Street Food were asked to get involved, and have a say in the future of Britain’s licensed establishments, well, we jumped at the opportunity.
It makes sense. British pubs are changing – slowly – and so is the food. JD Wetherspoon now make more money out of food than they do out of their beer. So bar staff need to offer up more of a menu than Ready Salted or Cheese and Onion and, as we see it, street food can play its part. In an increasingly crowded market place, it provides a point of difference.
We’ve always loved the idea of collaboration. Check this out, from 2014. Some favourite residencies that spring to mind are Burger Shack at the Royal Oak, Yeah Burger at The Star of Kings, Bel and Brisket and (next month) Pulled at The Dukes Head, SubCult at the Duke of Wellington, Lucky Chip at the Old Queens Head, The Rib Man at the Boleyn, The Bowler at the Horse and Groom, Mac Factory, Donostia and Dog Town at the King and Co. But we want more.
We launch our new scheme, officially, on February 23. With the unveiling of our new logo, a snazzy bit of technology, and three traders to pilot the beginnings of a nationwide scheme. But – before that, and just in time for the kick off of the Six Nations — we couldn’t say no to the chance of pepping up the food offer at the magnificent Duke of Hamilton.
One of Hampstead’s most iconic pubs will be buzzing when the very best of British Street Food parks up outside the 300-year-old establishment. On February 6, Cheeky Burger will set up their soul shack outside the award-winning pub with a full menu, including a two-fisted burger that’s been voted one of the country’s best.
For Steve Coxshall, the Duke’s landlord, the partnership was a chance to bring something new to the drinkers of North London. “Pubs are closing down all over the city. But we are thriving because we work with the best partners – and British Street Food are promising us the very best that’s out there. Starting with Cheeky Burger.”
That’s why it appealed to us. The Duke isn’t just any old boozer. It’s a CAMRA pub of the year — with a theatre in the basement and live jazz featuring session musicians from Ronnie Scott’s. So Cheeky Burger felt the perfect street food partner. Sebastien appeared on Masterchef — the Professionals, and it’s easy to see why. Try his street food Sunday roast, matched with The Duke of Hamilton’s three new craft beers. It will change your life. Then get set for February 23….
The Duke of Hamilton is at 23 New End, London NW3 1JD