23 | May | 14

Richard Johnson

Marketing Budget

Times they are a changing. It wasn’t so long ago that our street markets were struggling. Dismal, dirty places, they were full of stalls selling broken biscuits under plastic sheeting held down by bulldog clips. Now they’re testing grounds for new food concepts. Take the ‘artisan doughnut concept’ called Crosstown Doughnuts. The business trades from a site at Leather Lane Market in London and is already planning to launch a doughnut truck to reach consumers at London festivals, with a store in the pipeline. It’s the new business model — a way to test the market. Ha. Which is why the concept is backed by Adam Wills, co-founder of the Gourmet Burger Kitchen, and Peter Gordon, executive chef and co-owner of London’s Kopapa and The Providores & Tapa Room. Mark my words, it’s Walford Market next…