The New HGV

The first public appearance of Churros Bros was at the Ealing Jazz Festival. It was, coincidentally, the place that Innocent started out. Two entrepreneurs, nervous about giving up their day jobs, bought £500 worth of fruit and turned it into smoothies. They put up a sign saying ‘Do you think we should give up our jobs to make these smoothies?’ and put out one bin saying ‘YES’ and one bin saying ‘NO’. They asked people to put their empty bottles in the corresponding bin. At the end of the weekend the ‘YES’ bin was full – the next day, the pair went in to work and resigned.

But now some bright sparks at Innocent Towers have decided to go mobile themselves. In the month of September they’re hitting the road in their HGV – or Hungry Grassy Van – to feed us our five-a-day with a healthy menu of lamb kofte pittas, veggie burgers and tomato curry. The HGV will visit Bristol, Manchester and Glasgow to promote Hungry, the new Innocent cookbook, and they’re starting off in London on September 9. Shame that all good people will be at the British Street Food Awards at Harvest At Jimmy’s. But do feel free to catch them in the weeks that follow…….