The Mad Minute has come about as an idea to make the whole BSFA experience more involving. We don’t want you to order a big pizza at the first finalist, get stuffed and go home. We want you to be truly informed before you cast your vote. Oh, and try a mouthful that you’ve not tried before. The samples aren’t designed to sustain you. Sorry. And they will be heralded by the official BSFA air horn. All in the interest of everyone trying everything before they send their favourite trader off to Europe. Go crazy. It’s an important principle — this democratic street food shindig just got even MORE democratic.