01 | Sep | 16

Richard Johnson

Eyes On The Prize

It’s not all about the winning. It’s the taking part. In the case of the finalists in the 2016 British Street Food Awards, that’s almost true. They have already proved themselves in the heat of competition by qualifiying in the first place. But the winner of Best of the Best will walk away with one HECK of a prize. Literally. This trophy – from our friends at Everything Corporate – takes some lifting.

But that’s not all. The winner will take home a slot in the game-changing Trinity Kitchen. With no pitch fee. British Street Food have curated the food offering at this street food mall in the sky since its inception. Lifting vans, trucks and trailers up onto the first floor – once a month – always seemed crazy. But the place has become a central feature in the street food calendar.

And every bit as exciting is a showcase spot at one of London Union’s amazing street food markets. With a stable that includes Dinerama, Model Market and Street Feast (where we hosted the 2013 British Street Food Awards) they have created a new way of eating. Street food, yes, but with street style and street swagger. If the showcase goes well, the winner is sure to get invited back.

And just in case that wasn’t enough, Digbeth Dining Club — our hosts for the 2016 Awards — want the winning traders to come and do a month in Birmingham. Their Friday nights are the stuff of legend. Traders love the set-up — and so do the punters. Steelite are also fixing up the finalists with some high-end British crockery, and Santa Maria are being especially generous with their Tellichery Pepper. NCASS, meanwhile, will make guarantee the weekend goes off in a food safe way, with access to hand-washing facilities. Bring it on!