26 | Sep | 17

Richard Johnson

Mad Mad Mad Minute

At the final of the European Street Food Awards in Berlin this weekend we want EVERYONE to try EVERYTHING. But there’s a lot of traders to get round. And a lot of food. Including Michelin-starred street food. So we came up with the idea of The Mad Minute. We don’t want you to order a big pizza at the first finalist, get stuffed and go home. We want you to try foods you’ve maybe not tried before, and be truly informed when you cast your vote. So when you hear the Bite Club air horn, the traders will offer up tiny samples of food. For one minute. That’s 60 seconds. So run. Be quick. The samples aren’t designed to sustain you. Sorry. They are tasters. But go crazy. It’s an important principle at stake — the world’s most democratic street food shindig just got even MORE democratic.